{"id":36,"date":"2006-08-31T22:00:28","date_gmt":"2006-09-01T06:00:28","guid":{"rendered":"http:\/\/www.vopenhouse.ca\/blog\/archives\/36"},"modified":"2006-09-15T11:45:18","modified_gmt":"2006-09-15T19:45:18","slug":"online-real-estate-ad-spending","status":"publish","type":"post","link":"http:\/\/www.vopenhouse.ca\/blog\/36\/online-real-estate-ad-spending\/","title":{"rendered":"Online Real Estate Ad Spending"},"content":{"rendered":"<p>I recently read a report that was published by <a title=\"Website - Borrell Associates\" href=\"http:\/\/www.borrellassociates.com\/product.cfm?prodID=55\" target=\"_blank\">Borrell Associates<\/a>, a firm that\u00c2\u00a0provides research and consulting on interactive advertising and marketing.\u00c2\u00a0\u00c2\u00a0One of their\u00c2\u00a0latest reports\u00c2\u00a0addressed online real estate ad spending.\u00c2\u00a0 Simply put, real estate buyers have moved online en masse, with approximately 80% using the Internet for home searches.\u00c2\u00a0 Buyers are moving from traditional print-based advertising to the convenience of online searching.\u00c2\u00a0 Correspondingly, online real estate ad spending is lagging far behind this trend.\u00c2\u00a0<\/p>\n<p>This is an opportunity for progressive-minded real estate agents to surge ahead of their competitors by capitalizing on the real estate industry&#8217;s slow reaction to the way in which buyers are using the Internet to &#8220;shop&#8221; for a home.\u00c2\u00a0 I have a word of advice to any real estate professional\u00c2\u00a0who believes that having a website is all they need.\u00c2\u00a0 The migration from traditional newspapers and magazines to real estate listing services is well under way.\u00c2\u00a0 Promote yourself and your listings by using web-based marketing tools.\u00c2\u00a0 You will get a greater return\u00c2\u00a0on your advertising dollars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently read a report that was published by Borrell Associates, a firm that\u00c2\u00a0provides research and consulting on interactive advertising and marketing.\u00c2\u00a0\u00c2\u00a0One of their\u00c2\u00a0latest reports\u00c2\u00a0addressed online real estate ad spending.\u00c2\u00a0 Simply put, real estate buyers have moved online en masse, with approximately 80% using the Internet for home searches.\u00c2\u00a0 Buyers are moving from traditional print-based [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/posts\/36"}],"collection":[{"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":0,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}