{"id":63,"date":"2006-10-24T10:50:48","date_gmt":"2006-10-24T18:50:48","guid":{"rendered":"http:\/\/www.vopenhouse.ca\/blog\/archives\/63"},"modified":"2006-12-21T15:00:42","modified_gmt":"2006-12-21T23:00:42","slug":"video-tours-promote-agents","status":"publish","type":"post","link":"http:\/\/www.vopenhouse.ca\/blog\/63\/video-tours-promote-agents\/","title":{"rendered":"Video Tours Promote Agents"},"content":{"rendered":"

We ran in to Doug Williams<\/a> (http:\/\/www.realtordoug.ca\/<\/a>) of RE\/Max Crest Realty (Westside)<\/a> last week.\u00c2\u00a0 We produced a video for a Coach House in Shaunessey<\/a> back in June.\u00c2\u00a0 Unfortunately, the listing ended up expiring without a sale.\u00c2\u00a0\u00c2\u00a0Doug\u00c2\u00a0mentioned that the sellers\u00c2\u00a0insisted on pricing the home too\u00c2\u00a0high\u00c2\u00a0making it difficult to sell.\u00c2\u00a0\u00c2\u00a0Here is an excerpt of\u00c2\u00a0an email that I sent to Doug:<\/p>\n

I thought I would pass along some statistics that we track from our server logs.\u00c2\u00a0 Your video was viewed 2309 times in total. We determined this amount by looking at the number of times your video file on our server was downloaded by visitors to our website.\u00c2\u00a0 I have further broken down the views by month for you to analyse the effectiveness of your own personal marketing efforts.<\/em><\/p>\n

June – 450
\nJuly – 792
\nAugust – 919
\nSept – 142
\nAug – 6<\/em><\/p><\/blockquote>\n

Doug mentioned to\u00c2\u00a0me\u00c2\u00a0that\u00c2\u00a0he thought the pictures were a better marketing tool for the listing.\u00c2\u00a0\u00c2\u00a0People can take the time to view the pictures in detail.\u00c2\u00a0 Great pictures can really flatter a house.\u00c2\u00a0\u00c2\u00a0However,\u00c2\u00a0video markets both you and your listing.\u00c2\u00a0<\/p>\n

Often, I look through Westender (WE) magazine at the ads in the real estate section.\u00c2\u00a0 The ads all mention a listing or two, but are largely placed to get\u00c2\u00a0a realtors\u00c2\u00a0name out to the general home buying public, essentially raising brand awareness of who you are as a realtor.\u00c2\u00a0 How does someone who places an ad, determine the effectiveness of that ad in relation to money spent?\u00c2\u00a0<\/p>\n

I do know that for about $150, over 2000 potential clients were able to see Dougs\u00c2\u00a0name, picture and contact information on their computer screen for the 2 minute duration of the video.\u00c2\u00a0 I think that by using video to market the agent as well as the listing you do something that print ads cannot do, capture the attention of your audience for a long period of time.<\/p>\n

Video can attract potential buyers that may have glanced over your listing.\u00c2\u00a0 The video is not only a representation of the listing, it is a representation of the real estate agent.\u00c2\u00a0 In the public’s eyes, realtors who employ video as a marketing tool are seen as progressive, innovative and willing to use all\u00c2\u00a0avenues to promote their listings. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

We ran in to Doug Williams (http:\/\/www.realtordoug.ca\/) of RE\/Max Crest Realty (Westside) last week.\u00c2\u00a0 We produced a video for a Coach House in Shaunessey back in June.\u00c2\u00a0 Unfortunately, the listing ended up expiring without a sale.\u00c2\u00a0\u00c2\u00a0Doug\u00c2\u00a0mentioned that the sellers\u00c2\u00a0insisted on pricing the home too\u00c2\u00a0high\u00c2\u00a0making it difficult to sell.\u00c2\u00a0\u00c2\u00a0Here is an excerpt of\u00c2\u00a0an email that I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/posts\/63"}],"collection":[{"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":0,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}