{"id":92,"date":"2007-01-08T04:13:10","date_gmt":"2007-01-08T12:13:10","guid":{"rendered":"http:\/\/www.vopenhouse.ca\/blog\/92\/google-tools-for-real-estate-professionals\/"},"modified":"2007-01-09T16:00:58","modified_gmt":"2007-01-10T00:00:58","slug":"google-tools-for-real-estate-professionals","status":"publish","type":"post","link":"http:\/\/www.vopenhouse.ca\/blog\/92\/google-tools-for-real-estate-professionals\/","title":{"rendered":"Google Tools For Real Estate Professionals"},"content":{"rendered":"<p>I had a friend forward some interesting information about Google&#8217;s new <a title=\"Webpage - Tools For Real Estate Professionals\" href=\"http:\/\/www.google.com\/intl\/en\/events\/realestatetools\/index.html\" target=\"_blank\">Tools For Real Estate Professionals webpage<\/a>.\u00c2\u00a0 It seems that Google has increased interest in the real estate industry.\u00c2\u00a0 And they have some very impressive statistics support their cause.\u00c2\u00a0 They claim that &#8220;over 56% of all Internet searches on &#8216;real estate&#8217; and related terms are conducted on Google\u00c2\u00a0&#8230; and the majority of those searchers are actively looking for listings or referrals to brokers and agents.&#8221;\u00c2\u00a0<\/p>\n<p>By providing a suite of useful tools for professionals in the real estate industry, is Google attempting to bolster their listing service, Google Base?\u00c2\u00a0 That would seem to be the case.\u00c2\u00a0 Recently, Google Base upgraded their interface and created tools to\u00c2\u00a0easily publish\u00c2\u00a0real estate listings.\u00c2\u00a0 Posting a listing on Google Base also ensures that the property will be indexed by their search engine.\u00c2\u00a0 Google&#8217;s listing service is a great tool, but it is a distant second in comparison to the\u00c2\u00a0free listings\u00c2\u00a0leader, craigslist.<\/p>\n<p>Most of you will already be familiar with the tools:<\/p>\n<p><strong>Google AdWords<\/strong> &#8211; Cost-per-click keyword advertising for effective local lead generation<\/p>\n<p><strong>Google Maps<\/strong> &#8211; High performance mapping experience<\/p>\n<p><strong>Google Earth<\/strong> &#8211; Harnesses the power of 3D satellite imagery<\/p>\n<p><strong>Local Business Center<\/strong> &#8211; Submit business listings easily<\/p>\n<p><strong>SketchUp<\/strong> &#8211; A powerful tool for creating, presenting, and modifying 3D models<\/p>\n<p>The Tools for Real Estate Professionals webpage failed to mention their other free\u00c2\u00a0products such as Gmail,\u00c2\u00a0Google Calendar, Online Spreadsheets and Picassa (photo organization).\u00c2\u00a0 By providing easy to use tools, Google will be able to attract more real estate listings, and ultimately create a better search experience for anyone looking for real estate.\u00c2\u00a0 But can they catch craigslist?<\/p>\n<p>\u00c2\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had a friend forward some interesting information about Google&#8217;s new Tools For Real Estate Professionals webpage.\u00c2\u00a0 It seems that Google has increased interest in the real estate industry.\u00c2\u00a0 And they have some very impressive statistics support their cause.\u00c2\u00a0 They claim that &#8220;over 56% of all Internet searches on &#8216;real estate&#8217; and related terms are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4,9],"tags":[],"_links":{"self":[{"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/posts\/92"}],"collection":[{"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":0,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/posts\/92\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/categories?post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.vopenhouse.ca\/blog\/wp-json\/wp\/v2\/tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}