Marketing With DVD’s

Helpful Tips

I cannot tell you how many times I have been asked, “What am I supposed to do with this?”  The DVD is a mystery to most of our clients.  Some have immediately found an application.  Doug Williams for instance, asked us to have the DVD prepared prior to his open house.  He played the DVD during the open house for the guests.  We actually had 3 of our clients mention that they saw our video for Doug being played at the agents open. 

How do I suggest that they be used:

1)  Obviously at the Open House ->  Great music, entertainment value, setting the mood.  It can set a realtor apart from all the others.  A great idea would be to give copies away to interested parties.  Potential buyers can play the video in the convenience of their own home.

2)  Keepsakes – Give them to the seller.  A DVD of the home that they used to live in.  The homeowner will keep the DVD forever.  It will sit with their other DVD’s proudly displaying your contact information and branding.  Forget the branded pens, refrigerator magnets and message pads,  if you want something that they will keep around with your name on it try our Video Openhouse DVD’s!

3)  Listing Presentations – As part of your presentation to a potential customer, play the DVD for them.  Make a powerful statement and tell them that you use video as part of your plan to market their home. 

 

We encourage all our clients to freely copy and distribute their DVD’s as they see fit.  If you would like instructions on how to copy your DVD, we would be glad to help.

Here is Doug William’s video for his Coach House in Shaugnessey.