Generation X are entering their prime earning years.  Those same kids that you saw riding skateboards just a few years ago are now buying their first or second home.  In attempt to better understand this sometimes mysterious real estate customer, I will reveal some important characteristic they share.

1)  Tech Toys – Generation X has grown up with computers.  That said, they quickly adapt to new technologies and use them in their daily lives.  Cellphones, text messaging, iPods, instant messaging, file sharing, blogging are just a few of the examples.  They shop and bank online and use the Internet to make purchasing decisions. 

2)  Resistant to Marketing – Having been bombarded by hundreds of hours of television commercials, billboards and magazine ads since birth, the Gen Xer has built up a hard shell and have become skeptical of marketing.  They will not be as influenced by standard marketing methods.  They search for authentic information, Generation X will look to their peers, the online community and the influence of the “credibility” they find on the “street”.

3)  Educated – Though they may not look the part, Generation X is highly educated.  They often stayed in school because they couldn’t find a job.  It is not uncommon for Gen Xers to have multiple degrees/diplomas and post graduate educations. 

Have you thought about how your business will be impacted as the baby boomer generation enters their retirement years, downsizing, selling their home for the final time?   As I can guarantee this, Gen Xers will be searching for their next home online.