This past week, after weeks of rumours, Google finally purchased YouTube. Just a year-and-a-half after conception, the founders of YouTube sold their company for $1.65 billion in Google stock. In terms of the real estate industry, why is this news noteworthy? If you delve deeper in to YouTube’s website statistics, you will learn that 100 million clips are viewed daily, with an additional 65,000 new videos uploaded every 24 hours. The site has a staggering 20 million visitors each month. The Internet audience is demanding video content. Google bought a company with little or no revenue streams because they realize video, more than any other content, drives visitors to websites.